ABOUT US
Founder Led Advisory Built for Real Business Complexity
Abundance Advisory was established to address a consistent gap experienced by growing business owners.
As businesses evolve, the quality of advice often fails to evolve with them. Founders are left managing increasing complexity with advisory models designed for much smaller, simpler operations.
This practice exists to provide integrated, founder level advisory support that recognises the realities of running and leading a business, not just reporting on it.
Why Abundance Advisory Exists
Abundance Advisory was established in response to a consistent gap I observed working as both an accountant and a financial planner. In each role, the advice provided was technically correct, but often fragmented. Accounting focused on historical reporting and compliance, while financial planning focused on personal wealth. Neither was designed to provide integrated strategic guidance across the full complexity of a growing business.
As businesses evolve, founders face increasingly consequential decisions, yet are often left without clear, independent advice that reflects the reality of their situation. Abundance Advisory exists to address this directly by providing integrated, founder level advisory grounded in a complete understanding of the business, its structure, and its financial environment. The objective is to restore clarity and support better decision making as complexity increases.
“Clarity in business does not come from more information. It comes from understanding what actually matters.”
Luke Costa
Founder, Abundance Advisory
Founded in Experience
With real world experience in establishing, operating, and restructuring businesses Luke's approach is not of a business adviser that has never built a successful business himself. A focus on practical, understandable, and implementable advice rather than motivational metrics and "hustling" approaches create sustainable business practices and develop systems that allow founders and operators to step back from the operations and work on their business rather than just in it.
Years in Business & Advisory
Advisory Engagements
Independent & Conflict-Free
About Luke Costa
Abundance Advisory is led by Luke Costa, a strategic business adviser with more than 12 years’ experience owning, building, and advising businesses across multiple industries.
Luke’s background spans:
- Commerce
- Accounting
- Financial planning
- Philosophy
This combination allows him to integrate technical financial understanding with disciplined strategic thinking.
Industry Experience
Throughout his career, Luke has advised:
- GP practices
- Professional services firms
- Small and medium enterprises
- Not-for-profit organisations
- Sporting bodies
- Government-linked entities
This breadth of exposure matters because business challenges rarely exist in isolation. Financial decisions intersect with people, structure, regulation, and long-term purpose.
Advisory Style
Luke’s advisory style is direct, structured, and grounded in commercial reality.
He does not sell motivation or one-size-fits-all frameworks. Instead, he works with founders to understand their business properly and make decisions with confidence.
Our Advisory Philosophy
We believe that clarity precedes growth.
Without a clear understanding of financial reality, structure, and priorities, growth simply amplifies stress and risk.
We also believe that structure creates freedom. Well designed businesses reduce cognitive load, improve decision making, and allow founders to lead rather than constantly react.
Our work is centred on:
- Financial truth
- Strategic discipline
- Long-term thinking
We exist to help business owners see clearly enough to move forward deliberately.